Replacement Meats Within 20 Years

Meat is big business. According to analysis by A.T. Kearney, the global meat market was worth $1,000 billion in 2018, and this is set to grow. The World Economic Forum’s Alternative Proteins report says demand for meat will double before 2050 as our global population increases, becomes wealthier on average, and adopts food choices that are currently restricted to high-income countries.

At the same time, concerns about how to feed this expanded populace, along with the impact meat has on factors including our health, the environment and animal welfare have been steadily rising. Vegetarianism, veganism and flexitarianism are regularly in the news, with more and more people becoming advocates of plant-based eating. A study conducted by the UK research company YouGov found that one in five believes the future is meat-free.

Correspondingly, in recent years we have witnessed a sharp upsurge in the attempt to find viable alternatives. Classic vegan and vegetarian meat replacements have been a standard feature on our supermarket shelves for several years of course, while insect-based meat replacements, while available, occupy a relatively niche position.

More recently, the search has found its way into our laboratories, and start-ups like Impossible Foods, Just and Beyond Meat have brought novel vegan meat replacement, a plant-based product category that imitates the sensory profile of meat, to the table. Looking further ahead, other companies are now using advances in biotechnology to prototype and test cultured meat, which is created using cells extracted from living animals, slaughter-free.

Source: https://www.weforum.org/

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